Deadline: Dead if you miss it, dead if you don’t

“All great achievements require time” – Maya Angelou #MondayMorningWakeUpCall


For new and effective ideas sometimes more time is required

Building and creating often takes longer than you want it to. Especially if you want to make something great.

#Fact – Elon Musk started SpaceX in 2002 and Tesla in 2003 and in six years had lost all of his $180 million from Paypal in these ventures. He was in debt borrowing money to pay rent. Cut to now and he’s worth $13 billion and well on the way to creating a better world.

#Fact – In 1994, director James Cameron wrote an 80-page treatment for Avatar. In August 1996, Cameron announced that after completing Titanic he would film Avatar, which would make use of synthetic, or computer-generated actors. The project, was supposed to begin production in mid-1997 for a 1999 release. However, Cameron felt that the technology had not caught up with the story and vision that he intended to tell. He decided to concentrate on making documentaries and refining the technology for the next few years. In 2006 Cameron installed a traffic light with the amber signal lit outside of co-producer Jon Landau’s office to represent the film’s uncertain future. Cut to 2009 and it became the 1st film to gross over $2 billion.

#Fact – The Great Wall of China, the section which was built during the Ming dynasty and is in evidence today, took over a period of 200 years to build.

#Fact (My favourite) – Creativity is not inspired by the pressure of time but by the freedom, the playfulness and the fun. Watch the video below for evidence.

Unfortunately this philosophy can be horribly misused and is very often abused (Case to point: Our very own BMC, and they are not even building anything great)

Added to which most of us are not self-motivated and disciplined enough to set timelines for ourselves and work towards them. Hence in this world of destined deaths and laborious lines, deadlines set by perceived enemies have become a necessary evil.


In the examples of Musk and Cameron (and the many many more that we don’t know of) they continued to receive support for their endeavours because of undeniable dedication to their cause coupled with perceptible progress.

Check/share progress, preferably in small increments, and if there is honest, tangible advancement (honest being key out here) then don’t commit homicide or hara-kiri even if the end is a moon shot away.


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