Building a company without looking at any metrics is like sailing the stormy seas without a GPS, you might burn all your fuel and realize that you’re still in the same spot #MondayMorningWakeUpCall

And it’s equally important to measure metrics that matter, not metrics that are easy to drive or the ones that look good. There’s no point getting thrilled by looking at your odometer touch 100 knots/hr when your fuel tank reads a big red ‘E’.

So a million page views and thousands of FB likes may mean nought if your visitors aren’t becoming family.