Dare to Care?

Care… More #MondayMorningWakeUpCall

London Underground Message

At first glance this message (photo I took at an underground station in London) looks a bit funny, even ridiculous. But once you get past your cynic demon you’d probably agree it is really thoughtful. There are people out there genuinely looking out for you. One of the reasons why people who live in UK or even spend short periods of time become evangelists of the country.

They care… more.

Whether it be obvious instructions to look left/right at zebra crossings, ensuring children sit only at the back of the car or making one of the most complex underground networks so intuitive that it would be hard for even a blind person to lose his way.

They give meaning to a four letter word that often gets taken for granted.

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